Our policy as a responsible corporate citizen is aligned with the definition of sustainable development by the World Business Council for Sustainable Development - development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

Our approach is characterised by sharing expertise, as opposed to simply dispensing funds. By involving our own people in different ways, we demonstrate our commitment but, more importantly, develop the passion that underpins the project and builds real partnerships.

By forming partnerships, we learn more from every project, from every facilitating organisation we deal with. We learn from successes as much as we learn from failures. These lessons drive constant refinements to our criteria for support. These refinements, in turn, raise the probability of success and ensure that we reach our goal of building capacity.

We avoid cheque book philanthropy to ensure sponsorship alliances that will ultimately benefit the country at large. We focus on each party to a venture activating all resources to leverage the optimum benefits from the alliance. The reality is that one needs to harness energy, money and collective knowledge to achieve desired results. Our sponsorship activity ranges across the educational, cultural and sporting spectrum.